Question

Jessica is working on a SWOT analysis of a local Mexican restaurant Tres Tortillas in Flagstaff. She writes down that the organization has high customer loyalty, resources for expansion, a large social media following, and strong management. She also writes that the market for salsa products is high and more people are eating out. On the other hand, one major complaint levied against the restaurant is that it is high priced and other casual-dining restaurants with less expensive menu offerings are locating to the city. Still, Jessica believes the restaurant's talented and well-known chef provides it with an advantage that other restaurants do not have.

Refer to Scenario 2.1. Which of the following characteristics of the Mexican restaurant represents an opportunity?a. talented and well-known chefb. greater demand for salsa productsc. strong organizational resourcesd. strong managemente. customer loyalty

Answer 1

b. greater demand for salsa products.

Step-by-step explanation:

This is an example of an opportunity that the restaurant has. In this paragraph, we learn about the conditions that the restaurant faces. The restaurant experiences some problems, such as the fact that new restaurants are moving into the area. However, it is also experiencing some new opportunities and advantages. An important opportunity is the greater demand for salsa products. The restaurant might be able to take advantage of this, and could potentially increase its clientele and revenue by focusing on salsa products and trying to meet this demand.

Answer 2

b. Greater demand for salsa products.

Step-by-step explanation:

Opportunity in the SWOT analysis refers to circumstances that can offer a benefit for the company. This is an external factor that could give a competitive advantage. In this case, a greater demand for salsa products is an external factor that can give an advantage to restaurant.