Question

Jamie wants to purchase a notebook computer, but she has limited product knowledge about computers other than how to turn one on and use it. She expects to pay more than $1,000 for this computer, so this is an important decision for her and she wants to make the right choice. For Jamie, this represents a(n) _____.

Answer 1

High-involvement purchase situation.

Step-by-step explanation:

As part of the consumer decision process, the process consumers go through in making a purchase can differ between low involvement and high involvement purchase decision.

Low involment:

-need recognition

-evaluation of alternatives

-purchase decision

-postpurchase evaluation

High involment:

-need recognition

-information search. advertising helps the search process by providing information and making it easy to find. This stage can be casual or formal.

-evaluation of alternatives

-purchase decision

-postpurchase evaluation