Answer:imitable
Step-by-step explanation:
Imitable means their core competency can be imitated by other companies which may put them at a lesser competitive ability.
Core competency of a company give it a competitive advantage but when these are copied by other companies then their competitive advantage get weakened.
Every company wants to be exceptional in such that no company does what they do in the way they do it ( so that they can succeed in the business market ) , hence we see the company above keeping everything in confidential.
They don't even allow academics to do research and right about their operations because that will expose the way they do things hence risking their operations being copied by other companies .