Question

Brightburst believes that parents who do value vitamins represent excellent prospects. However, research suggests that many of these parents incorrectly think that the gummy-quality of Brightburst make them less nutritious than other vitamins. The company plans to address this with fact-filled ads that demonstrate how Brightburst vitamins are every bit as nutritious as other chewable vitamins, and that kids like them more. This campaign is most likely to succeed if the target audience is:

Answer 1

high in involvement

Step-by-step explanation:

A high involvement product is a product which a person thinks carefully about before buying it.

Here, Brightburst is company that produces vitamins for children. They know that the parents who think carefully about what they eat should be the target audience. The parents think about the vitamins a lot because the fact that they think that the gummy quality of the vitamin reduces the efficacy of the vitamin indicates the parents high level of involvement.

Hence, the target audience needs to be high in involvement.