Answer:
Interaction rate (participation) = number of actions in our publications (sum of comments, likes, recommendations, clicks, shares ...) / users reached * 100
Step-by-step explanation:
Interaction Rate for a Post
For a post, the interaction rate is relatively simple: it's the number of interactions (e.g. reactions, comments, shares), accounting for weights (e.g. if you give shares 3x the weight, they get 3x the interactions), divided by the account size (followers/page likes) at the time of posting.