Question

During its Drive to End Hunger campaign to help fight hunger among nearly nine million older Americans, Quaker State donated 25 cents per bottle sold of five-quart specially-marked oil products to the AARP Foundation that works on this issue. This is an example of a. philanthropic marketing. b. corporate altruism. c. the marketing concept. d. green marketing. e. cause marketing.

Answer 1

Cause marketing.

Step-by-step explanation:

Cause Marketing is a marketing partnership between a nonprofitand for-profit organization where each partyreceives benefit toward their individualmarketing objectives, while striving to create agreater good through their combined resources.

In most cases, the nonprofit organization seeksfunding, greater public awareness andexpansion of their services & programs; the for-profit business usually seeks increased brandrecognition, enhanced public relations value andgreater sales generation.