Question

as a tool of Blue Ocean Strategy, the strategy canvas provides a way to visualize the firm’s strategy relative to other firms in the industry. The central portion of the strategy canvas is the _____, or the graphic representation of the firm’s relative performance across its industry’s factors.

Answer 1

The correct answer is value curve.

Step-by-step explanation:

A value curve is a way of graphically representing the competitive dynamics of the current market, but not focusing on data such as market share or relative position, but on the perception of the value that each player brings from the customer's point of view. This, which at first glance might seem trivial to us, allows us to understand at a glance what is the competitive strategy of each one of the market players ... which in practice implies knowing how customers compete and seduce, starting point with the one that build an innovative proposal.