Answer:
The correct answer is a customer based division
Step-by-step explanation:
It is the process of dividing customers into groups based on common characteristics so that companies can market each group effectively and appropriately.
Segmenting customers requires the company to collect specific information - data - from consumers and analyze them to identify patterns that can be used to create segments.
Some of this data can be collected by purchasing information - work, geography, purchased products, for example. Some of these can be gathered by how the consumer entered the system. An online marketer working from a mailing list can segment marketing messages according to an offer that appeals to consumers, for example. Other information, however, including demographic data such as age and marital status, will be necessary to be assertive otherwise.