Question

When Marine Midland Bank sent market researchers with surveys door-to-door in the neighborhoods surrounding its branch banks to ask people with savings accounts why they did not also have checking accounts and credit cards with Marine Midland, they were gathering _______________.

a) Questionnaire data
b) Secondary data
c) Intercept data
d) Observational data
e) Nonprobability data

Answer 1

The correct answer is a) Questionnaire data.

Step-by-step explanation:

The questionnaire is a set of questions about the facts or aspects that interest in an evaluation, in an investigation or in any activity that requires the search for information. The questions are answered by the respondents. It is a fundamental instrument for obtaining data.

The questionnaire should be written once the objective of what is going to be asked, of what is needed for the investigation, of the data requested or of the characteristics to be evaluated has been determined.

The survey necessarily responds to what has been developed based on the specific objectives, so that the questions that are asked respond to the information that is desired to be obtained. The teacher should not rush into the preparation of the questionnaire because it is an essential piece in obtaining the proposed purposes.

The exam or test that is developed ‘type questionnaire’ should be performed when all respondents are in the same psychological situation and, in addition, doing everything possible so that their answers can be compared. To make a good questionnaire the experience plays a great role since the ability to make them is considered a profession.