Question

Before Sandra opened her florist shop she read all she could about the floral industry. She also consulted several published research reports to understand growth patterns in the local area with particular interest in the location of florists throughout the city. This ________ helped her to decide on the location of her store.

A) primary dataB) secondary dataC) primitive dataD) tertiary informationE) licensed information

Answer 1

Answer: Secondary data

Explanation: In simple words, the data that is collected by someone and is used by someone else is called secondary data. Government reports and surveys by other such organisation are two of the many examples of secondary data.

In the given case, Sandra collected information for her future business from the published research reports. She did not collected data from a census conducted by herself.

Hence, from the above we can conclude that the correct option is B.