Question

As a major steel manufacturer, SteelMakers Inc. focuses on having the most efficient manufacturing processes in place. The company believes that its competitive edge lies in its ability to offer the best prices. They also maintain an excellent distribution network that ensures wide availability of their products. SteelMakers has a ________.A) selling orientationB) production orientationC) product orientationD) marketing orientationE) social orientation

Answer 1

Answer: Production orientation

Explanation: It refers to a strategy when the company focuses only to provide the best quality product in the market without taking into consideration the preference of the customers.

In the given case, Steel makers are focusing on making their business process the best in market so that they can gain a competitive advantage.

Thus, from the above we can conclude that the correct option is C.