Question

A store that has both an e-commerce site as well as a physical store (building) is known as:

Select one:

a. Pure play model

b. Click and mortar model

c. Brick and mortar model

d. None of the above

Answer 1

Answer: b) Click and mortar model

Explanation: Click and mortar model is the model that depicts both offline as well as online operation units. The have the benefit of providing face to face marketing of products as well as online transaction and trading. The main example of the click and mortar model is any company having online website as well as offline store. e.g.- Nykaa cosmetics.

Other options are incorrect because pure play model is used for selling goods through online method e.g.- Amazon Inc. and brick and mortar model is the only offline method for the marketing of products e.g.- local shops.Thus, the correct option is option(b).