Question

Green Gardens is a click-and-mortar seller of gardening and landscaping goods and equipment. The marketing department wants to encourage shoppers at the physical stores to use the company's online catalog to order items that are not available at a given retail location. Which of the following marketing devices is the best match for this goal?

A) podcastsB) infomercialsC) kiosksD) retail storesE) mail-order forms

Answer 1

Kiosks are the best option for Green Gardens to integrate their physical stores with the online catalog, offering immediate access for customers to order items not available in-store.

Step-by-step explanation:

Among the options provided, the best marketing device to encourage shoppers at physical stores to use Green Gardens' online catalog for items not available at a retail location would be C) kiosks. Kiosks can be strategically placed within the physical stores, providing shoppers an immediate way to browse the online catalog and place their orders. This aligns with strategies used by traditional mail-order firms like L.L. Bean, which has successfully navigated the challenges of imperfect information by offering a money-back guarantee and maintaining a reputation for quality to ensure customer confidence. Moreover, as seen in historical examples of mail-order success, such as the Sears catalog, having access to a wider range of products via ordering can vastly expand consumer choice and satisfaction.

Answer 2

C) kiosks

Step-by-step explanation:

Kiosks -

It is a temporary , small booth , which is used in a high traffic area , for the marketing purpose . A kiosk is managed by one or two individual , who helps to attract and get attention from new customers .

These kiosks are also located in many shopping malls and streets to attract people , and publicize their product .

Hence , Kiosk , should be used by the company to attain their marketing goal .