Question

Meghan and Sean are running errands at Eckerd's. Meghan realizes that she needs to pick up some antiperspirant. They head to the personal care aisle. Without much thought, Meghan automatically puts a stick of Secret into her shopping basket. She has worn Secret for years and has no complaints. Sean realizes that he too should probably purchase a stick of antiperspirant while at the store. He selects a stick of Old Spice. He has used it before and he likes the smell. Even though Meghan and Sean do not realize it, both Secret and Old Spice are made by Procter & Gamble. The two antiperspirants maintain different brand images. Secret is popular among women and Old Spice is popular among younger guys. Procter & Gamble's approach is known as:

Answer 1

The correct answer would be, Target Marketing.

Step-by-step explanation:

Target Marketing is one of the many marketing strategies of the companies. When a company targets a specific group of people and want them to buy their product, it is called as target marketing.

In this question, same company, Procter and Gamble is producing two products and these products are for two target groups. One is for girls and other is for young boys, and they are reaching their target market very efficiently. They launched two brands for boys and girls separately, which means each of their brand is for one group of people. Meghan purchased secret's antiperspirant and Sean purchased Old Spice's antiperspirant, although they both are produced by the same company. But because this company is using the Target Marketing Strategy, both products are serving their purposes.