Question

Cullen and MacNeil’s is a printing press. It currently faces a threat from the electronic media. The company primarily thinks of itself merely as a printing company instead of a company that delivers the benefits users want. From the given information, it can be concluded that Cullen and MacNeil’s is suffering from _____.

Answer 1

marketing myopia

Step-by-step explanation:

Marketing myopia: The term is coined by Theodore Levitt.

A business goes through the marketing myopia when a company views marketing demanding from the point of view of selling a particular product rather than from the viewpoint of attaining customer needs.

It can be avoided through straining every strategic enterprise and company program through the view of the customers it desires to serve.