Question

Walmart has been opening Walmart Neighborhood Market stores that are one-fifth the size of its supercenters and intended to compete with stores like Dollar General. One risk to this effort is __________. Multiple Choice segmentation cannibalization aggregation differentiation positioning

Answer 1

cannibalization

Step-by-step explanation:

When a company sells substitute products or competes with markets in the same niche, it is common for sales of one product to increase over sales of another product sold by the same company, or for consumers to look for one market more than another. This phenomenon is called cannibalization.

Similarly, the phenomenon of cannibalization can occur when the target audience does not perceive product differentiation, or between companies. The greater the degree of substitution between products and between companies, the higher the level of cannibalization between products and between companies is expected.