Answer:
The essential elements of this business opportunity sale is the Goodwill.
Step-by-step explanation:
The goodwill is an intangible asset, that is calculated deducting from the purchase price the market value of identifiable assets and liabilities.
By buying the name of the business Simon is expecting more income than if he buys machines and materiales and starts from zero a new needlework shop business.
Some examples of Godwill includes the value of a company’s brand name, solid customer base, good customer relations and patents.