Answer:
96
Explanation:
Step 1
Divide your confidence interval by 2. In this case the confidence is 95% = 0.095, so 0.095/2 = 0.0475
Step 2
Use either a z-score table or a computer to find the closest z-score for 0.0475 and you will find this value is 1.96
Step 3
Divide the margin error by 2. In this case, the margin error is 2%. When dividing this figure by 2, we get 1% = 0.01
Step 4
Divide the number obtained in Step 2 by the number obtained in Step 3 and square it
1.96/0.01 = 196 and 196 squared is 38,416
Step 5
As we do not now a proportion of people that purchase on line, we must assume this value is 50% = 0.5. Square this number and you get 0.25
Step 6
Multiply the number obtained in Step 5 by the number obtained in Step 4, round it to the nearest integer and this is an appropriate size of the sample.
38,416*0.25 = 9,604