Answer: sales
Step-by-step explanation: In a sales oriented firm, the management focuses on making customer buy the more of the produced product. In such a strategy, little concern is given to customer needs.
The management did not considers to change their product as per the customer needs and tries to increase the sales with the existing product. Usually such firms makes heavy expenditures on advertising and promotion.
Thus, from the above we can conclude that the firm in which Gary is working is using sales orientation.