Question

Claire goes to the supermarket to buy syrup. As she walks down the aisle, she notices Aunt Jemima's Peanut Butter. This is a new product from Aunt Jemima. Previously the brand sold only syrup and pancake mix. Claire sees a picture of Jemima on the jar. In this case Aunt Jemima's picture represents a _______, while Aunt Jemima's Peanut Butter represents a _______. Brand personality; line extension Trade character; category extension Trade character; line extension Brand name; brand extension Brand personality; category extension

Answer 1

Brand personality; line extension

Step-by-step explanation:

A brand personality

Is something to which the consumer can relate; an effective brand increases its brand equity by having a consistent set of traits that a specific consumer segment enjoys

Line Extension

Line extension refers to the expansion of an existing product line.