Question

An organization decides to ask three advertising agencies to pitch a proposal to handle the organization's business, instead of asking all of the advertising agencies in the city where this organization's headquarters are located to pitch the account. What type of decision does this represent?

A. Programmed
B. Nonprogrammed
C. Satisficing
D. Certainty
E. Illusion of control

Answer 1

C.

Step-by-step explanation:

Satisficing is searching for and accepting something that is satisfactory rather than insisting on the perfect or optimal.

Managers tend to satisfice rather than optimize in considering and selecting alternatives.

Characteristics:

-accept good enough

-do not obsess over other opinions

-can move on after deciding

-happier with outcomes