Answer: The expected value (or expected profit in this case) is X = ∑xₙpₙ, where xₙ is the "outcome" ( in this case, winning or losing money) and pₙ is the probability of such outcome.
then, If you have a 0.7 chance of winning $23000, and a 0.3 chance of losing $12.000, the expected value is : 0.7*$23000 - 0.3*$12000 = $12500.
So the expected profit is $12500.