Question

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes. This is an example of which type of global marketing product/promotion strategy? a. Product extention b. Product standardization c. Product customization d. Product invention e. Product integeration

Answer 1

c.Product customization

Step-by-step explanation:

What is Product customization?

Its a type of strategy that companies implement to attarct more customers. It usually implies the modification of designs, uses and/or characteristics of their items to satisfy the customer’s needs or desires.

This policy has the benefit of giving the company the opportunity to stand out from the competitors by fine-tuning items and services. Therefore the company gains a bigger portion of market share

In this case, KFC, altered their global formula in order to gain more acceptance in the Japanese market