Question

Beyond flavor and the presence or absence of sugar, Nicorette offers a gum that will whiten your teeth while satisfying your nicotine craving and helping you quit smoking. This gum has been positioned on the basis of ________. demographic segmentation family life cycle segmentation psychographic segmentation mass marketing benefit segmentatio

Answer 1

Benefit segmentation.

Step-by-step explanation:

Benefit segmentation consists of dividing the consumers depending on the benefit that they find in the product. Regarding marketing, benefit segmentation evaluates what the value, benefit, or advantage for a service or product in particular that a consumer acquires is. Different consumers are in search of different benefits and the marketer has to develop his communication based on this.