Question

Haggar Apparel, one of the United States' largest producers of ready-made custom-fit suits, has responded to the dress-down trend at work by adding jeans and a "relaxed, yet tailored" line of suits called City Casuals. Haggar anticipates that its current customers will be the primary consumers of the new line. According to the product-market matrix, Haggar Apparel is pursuing an opportunity of _______.

Answer 1

The correct answer is product development

Step-by-step explanation:

The development of a new product is carried out in the field of business, engineering and design, it is the complete process of creating and bringing a new product to the market. There are two parallel aspects that are involved in this process: one implies product engineering; The other, market analysis. Marketing managers consider the development of a new product as the first step in managing the product life cycle.