Question

When Coca-Cola introduced Coke Zero, this was an example of a _____ strategy.

Answer 1

B) product line extension

Step-by-step explanation:

The product line extension refer to the extension of the product that means introduction of a new item in the same category of product in terms of new flavors, colors, sizes, etc

Since in the question it is mentioned that the Coca-cola introduced the coke zero so this represent the product line extension strategy example

Therefore the correct option is B.