Question

Suppose that Fizzo and Pop Hop are the only two firms that sell orange soda. The following payoff matrix shows the profit (in millions of dollars) each company will earn depending on whether or not it advertises:

Pop Hop
Advertise Doesn’t Advertise
Fizzo Advertise 8, 8 15, 2
Doesn’t Advertise 2, 15 9, 9
For example, the upper right cell shows that if Fizzo advertises and Pop Hop doesn't advertise, Fizzo will make a profit of $15 million, and Pop Hop will make a profit of $2 million. Assume this is a simultaneous game and that Fizzo and Pop Hop are both profit-maximizing firms.
If Fizzo decides to advertise, it will earn a profit ofmillion if Pop Hop advertises and a profit ofmillion if Pop Hop does not advertise.
If Fizzo decides not to advertise, it will earn a profit ofmillion if Pop Hop advertises and a profit ofmillion if Pop Hop does not advertise.
If Pop Hop advertises, Fizzo makes a higher profit if it choosesto advertise .
If Pop Hop doesn't advertise, Fizzo makes a higher profit if it choosesto advertise .
Suppose that both firms start off not advertising. If the firms act independently, what strategies will they end up choosing?
Fizzo will choose not to advertise and Pop Hop will choose to advertise.
Both firms will choose to advertise.
Both firms will choose not to advertise.
Fizzo will choose to advertise and Pop Hop will choose not to advertise.
Again, suppose that both firms start off not advertising. If the firms decide to collude, what strategies will they end up choosing?
Fizzo will choose to advertise and Pop Hop will choose not to advertise.
Both firms will choose to advertise.
Both firms will choose not to advertise.
Fizzo will choose not to advertise and Pop Hop will choose to advertise.
Grade It Now
Sa

Answer 1

It is given that Fizzo and Pop Hop sells orange soda. Fizzo advertises about his drinks while Pop Hop does not advertises.

According to the matrix provided we can conclude that :

-- If Fizzo wishes to advertise about his soda drinks, he will earn a profit of 8 million dollar and if Pop Hop do advertises and a 15 million dollar if Pop Hop does not advertises.

-- If Fizzo does not advertise, it will earn profit of about 2 million dollar if Pop Hop advertises and 9 million dollar if Pop Hop does not advertises.

-- When Pop Hop wished to advertise , Fizzo will make a higher profit if he chooses to advertise.

-- When Pop Hop do not advertise, Fizzo will make a higher profit when it chooses to advertise.

And if both the firms acts independently and they start off not advertising, then --- both firms will advertise as both of them will earn highest profits each.

If both the firms collude and both firms start off not advertising, the strategies they will end up is that both the firms will not advertise as the joint profit will be maximized.