Explanation:
A marketing information system is one approach dealing with the volume of market research data created for clients or even to support the use of research data by a small business owner.
It has three components :
- The computer hardware and software needed to analyze data and generate reports.
- An output system for marketing and advertising decision-maker.
- Four types of data that can be analyzed by the MIS
- MIS is a very important tool for market researcher professionals since it offers a comprehensive suite of functions.
- An MIS are used to identify the type of information that marketing and advertising decision-makers need that is a very significant function.