Explanation:
Targeting in marketing is a strategy that breaks a large market into smaller segments to concentrate on a specific group of customers within the audience. It defines the segments of customers based on their unique characteristics and focusing on serving them.
Instead, to reach the entire market, a brand used the market to put its energies into connection with the specifically defined group within the market.
It is so important in many position offering and segments:
- Speak directly to the defined audience
- Attract and convert high-quality leads.
- Differentiate your brand from competitors
- Build deeper customers loyalty
- Improve product and services
- Stay focused