Answer:Point of purchase advertising.
Step-by-step explanation:
This is a type of advertising in which the advertisement is posted close to where the business operates or next to the product that it want to sell.
These may be their checkout area or the floor stands. This type of advertisement is generally shortened to POP by most retailers.
Sometimes they will provide these POP s to customers in order to draw their attention to the product that they are promoting .
They can even use cartoons ' a shelf talker ' which may be posted on the shelf and as the customers passes by this is supposed to capture their interest as they go by their grocery shopping.