47.3k views
4 votes
What are the five concepts of marketing and how do they affect consumers?

User Ezri
by
7.2k points

1 Answer

3 votes

Answer:

Explanation:

Five marketing concepts are very important and play a vital role in marketing:

Product concept: Consumer wants a product that is widely accepted and inexpensive. The product concepts are more operation.

Product: Consumer favors products that have more quality.

Selling concepts: Customer buys only those products that are selling by the company more aggressively.

Marketing concepts: It focuses on needs and wants to target the market, delivering value better than competitors.

Societal marketing concepts: Focus on needs/ target the market values/ delivering value than the competitors that preserve the society and person well being.

User OHo
by
7.2k points