Final answer:
Social class differences can influence furniture product lines, advertising media selection and payment policies in furniture stores catering to different customer classes.
Step-by-step explanation:
Social class differences can influence each store's furniture product lines and styles, advertising media selection, advertising copy and communication style, and customer payment policies. For the store that caters to the upper-middle class, the furniture product lines and styles may focus on luxury, high-end designs, and premium materials to appeal to their customers' refined tastes. The advertising media selection may include high-end magazines and online platforms that cater to affluent audiences. The advertising copy and communication style used in the ads may use sophisticated language and highlight the exclusivity and quality of the products. Finally, the customer payment policies may offer flexible financing options and exclusive rewards programs to cater to the higher purchasing power of the target customers.
On the other hand, the store that caters to the lower-class customers may have furniture product lines and styles that are more affordable and practical. The advertising media selection may include local newspapers, social media platforms, and community bulletin boards to reach the target audience effectively. The advertising copy and communication style used in the ads may focus more on affordability, value, and meeting basic needs. The customer payment policies may offer layaway plans or options for installment payments to accommodate the lower purchasing power of the target customers.