Question

Jonathan loves Turtle Car Wax. He uses it on his vehicles and when someone notices his car he always engages in a conversation about his favorite car wax. Jonathan has what is known as a(n) ____________ with Turtle Car Wax.

Answer 1

felt involvement

Step-by-step explanation:

Felt involvement is a psychological state that can happen to consumers who are emotionally motivated to consume and defend products of the same brand. In this kind of motivational state, the consumer reaches such a high level of admiration for the brand that they cannot buy products from other brands, and these consumers always find an opportunity to promote the brand they admire so much. This happens with Jonathan who always praises the Turtle Car Wax brand when someone compliments his car.