Question

________ involves two-way, personal communication between salespeople and individual customers–whether face-to-face, by telephone, through video or Web conferences, or by other means.

Answer 1

Personal selling

Step-by-step explanation:

Personal selling is the process of the person-to-person communication between the salesperson and the prospective customer, in which former learns about needs of the customer and also seeks to satisfy these needs by offering customer an opportunity to buy something of the value.

It occurs when the sales representative meets with the individual customers for purpose of transacting a particular sale. This can be done via any communication method like by telephone, face-to-face or by web conferences.