Answer: Environmental uncertainty
Step-by-step explanation:
Environmental uncertainty is the state in which businesses do not possess enough facts that can determine the state of their internal and external environment for their operations.
There are various environmental factors that businesses should worry about of course this also depends on the kind of that business or company for example a construction company has to worry about dealing with Environmental Protection Agency which monitors how they interact with the environment.
Other companies have to worry about natural resources such as water that the company may be dependent on in order to function at its maximum.
The way they tackle these environmental uncertainty issues vary from company to company .
One way they can do this is to make their operation processes as simple as possible.
If the operating process has too many complicated procedures it increases the level of environmental uncertainty because that introduces many factors that can be beyond the company's control.
The company in the text above is trying to use simplicity or simplification of their process in order to introduce a method that uses less water.
In order to tackle the issue of water scarcity.