Answer: avoiding bias
Explanation:
In simple words, avoiding bias means keeping oneself or others away from any kind of discrimination on any basis.
In the given case, Minstrel magik management is using gender neutral words in their internal and external communication. This could be seen as an attempt of the management to depict gender equality in their organisation.
They are not assuming that the receiving party would be a male or a female.
Hence, from the above we can conclude that management follows avoiding bias guideline.