Answer:
The answer is: C) Product differentiation
Step-by-step explanation:
Marketing strategy that distinguishes the company´s products or services from the competition. Highlights the benefits of the company´s offerings while distinguishing them from the competition.
Home Smart offers higher quality customer service and a broader portfolio of products, even though they are more expensive.
A product differentiation strategy usually focuses on:
- price: either by selling at the lowest possible price or selling at a high for exclusivity or luxury
- performance and reliability: offer the best possible product and/or the most reliable product
- location and service: focuses on community ties (being local companies) and offer high quality service