Question

A consumer will often turn to one of her formal or informal _______ groups for advice and guidance on acceptable beliefs, attitudes, and consumer behaviors. This group might be colleagues at work, team members on sports team, or a club in which she is a member.

Answer 1

Reference.

Explanation:.

Reference group-people to whom an individual looks as a basis for self appraisal or as a source of personal standards.

In other words, a reference group is any person or group that serves as poitnof comparison (or reference) for an individual in forming either general or specific values, attitudes, or a specific guide for behavior.

These groups place no restrictions on group size or membership,

From a marketing perspective, reference groups are groups that serve as frames of references for individuals in their purchase or consumption decisions.