Question

Leah is the marketing manager for an electronics company. While on vacation in Ecuador, she visited electronics stores in the major malls in Quito, the capital city. Most of her company's products were available, except for smartphones. When she returned to work, she mentioned this observation to her international sales manager. Leah was providing the important marketing function ofSelect one:

a. alerting the logistics department when to ship products.
b. identifying opportunities to expand.
c. engaging customers, developing long-term relationships.
d. advising production on how much product to make.
e. synthesizing and interpreting sales, accounting, and customer-profile data.

Answer 1

b. identifying opportunities to expand.

Step-by-step explanation:

Identifying opportunities to extend or expand a product range or introduce existing products into new markets is one of the marketing functions.The absence of smartphones in major malls in Quito was a potential opportunity that Leah identified for the electronics company to pursue. Therefore, option B is the correct answer.