Question

Kraft's ________ gathers daily sales data and sorts it by product line and by region. The marketing managers use the data to evaluate the market share of different Kraft products compared to one another and to competing foods in each region where the company does business.

Answer 1

Marketing information system.

Step-by-step explanation:

Technology and information gathering are increasingly accessible. The relationship between customer and management enhanced. Permits internal reaserch and quik information gathering. The access to valuable information sources array.

A marketing information system is a framework for managing and structuring information gathered from internal and external sources. Begins and ends with information users. Interacts with information users to assess information.

A database is a single source data provided by single marketing reaserch firm.

A marketing decisions support systems is a customized computer software that aids marketing managers in decision making.