Question

When Rita Thomas' clothing company began to market its line of inexpensive cotton shirts in Africa, it assumed that it would be able to use its television and print advertising that had worked so well in the United States and other countries. However, the company was soon to learn that literacy rates and ability to access television was not the same as in the other areas of the world. Which of the following factors includes this decision-making factor in Rita's international marketing task?A) Domestic environment (controllable)B) Domestic environment (controllable)C) Global environment (uncontrollable)D) Foreign environment (uncontrollable)E) Foreign environment (controllable)

Answer 1

D. Foreign environment (uncontrollable)

Step-by-step explanation:

Decision making is a process of choosing among two or more alternative courses of action for the purpose of attaining a goal or goals.

Changes in the decision making enviroment may occur continuosly, lending to invalidating assumptions about situations.

Collecting information and analyzing the problem takes time and can be expensive.

There may not be sufficient information to make an intelligent decision.

There are controllable factors, which are under the control of the person who makes the decision.

And there are uncontrollable factors, often called as enviromental factors, which are out of control.

The environment affects the motives to make a decision and the strategy needs to be customized as per the varied social trades for different market.