Answer:
Very important
Step-by-step explanation:
As supply chain management traditionally has focused on sourcing components, materials and other supplies as well as distribution. Marketing plays an increasingly important role in the process; it balances procurement by providing essential demand information and building the relationships that help improve the efficiency of supply chain operations
Therefore marketing functions as: promotion (inform the benefit of a product ) - pricing (stablish the correct price that comunicates to the intended market) - marketing information management (monitoring the marketplace, organizing and analyzing the results of data collection, and developing strategies for future marketing activities).