Question

CallTalk Corporation, a phone-time seller, uses its mark "calltalk" as its domain name. Later, Converse Inc. uses the domain name "callltalk" (a deliberate misspelling of "calltalk") without CallTalk’s authorization, to sell sexually explicit phone conversations. This is

A. a legitimate marketing technique.B. a fair use.C. a license.D. trademark dilution.

Answer 1

D. trademark dilution

Step-by-step explanation:

A trademark dilution occurs when an entity uses a trade name that is sufficiently similar to a famous brand such that the customer's perception of the famous brand is compromised i.e customers might associate the two companies as one brand. Trade dilution results into exploitation of a well-known trademark by the smaller company.