Answer:
Conspicuous consumption
Step-by-step explanation:
In the twentieth century there were significant improvement in the living standards of people. One of the effects of this was the increased amount of consumption of goods by the people who had discretionary income.
Later, this consumption was done in order show one's superiority over others. This was done in order to maintain their social status to gain a higher social status. This type of consumption is called conspicuous consumption.