Upcycling and downcycling are the concepts followed by the company.
Explanation:
Upcycling is the process of producing usable products out of waste or unwanted products and downcycling is the process of converting materials of lesser quality into products.
These kind of creative and innovative technology helps in avoiding pollution and becomes more reliable by manufacturing eco-friendly products. Many countries in the world have adopted this in various fields such as clothing, biotechnology, on molecular level like the treatment of polymers and so on.