Question

Which of the following statements best illustrates geographic segmentation? Multiple Choice

a. A fast-food hamburger restaurant is only open for breakfast on weekdays and Saturdays but not Sundays.
b. A gourmet grocer advertises its services on a small-audience classical music station even though there is a much larger-audience rock station in the area.
c. In China, KFC sells a spicier chicken the farther away its restaurants are from the coastal areas.
d. GE builds a smaller microwave oven to hang under kitchen cabinets.
e. Del Monte offers a line of canned fruit with no added sugar or artificial sweeteners.

Answer 1

c. In China, KFC sells a spicier chicken the farther away its restaurants are from the coastal areas.

Step-by-step explanation:

As for the general business terms:

Geographical Segmentation refers to a situation where a company targets and creates a strategy based on the geographical location of the business.

In the given instance it is only KFC which has a strategy of selling spicy chicken in cities which are far away from any coast, because people near cost do not eat spicy food, and people in cities living opposite to coastal areas are much interested in spicy food.

Here, the strategy is based on the geographical location of the outlet.

Thus, it completely relates to geographical segmentation.