Question

Which of the following is a difference between the evaluation of goods and the evaluation of services by customers? Select one:

a. Customers adopt innovations in services faster, whereas they resist adopting innovations in products.
b. Customers rely more on information from nonpersonal sources when evaluating services, whereas they rely more on information from personal sources when evaluating goods.
c. Customers cannot look at or touch services prior to the purchase decision, whereas they can feel a product prior to purchase.
d. Customers perceive lesser risks when buying services, whereas they perceive greater risks when buying goods.

Answer 1

The correct answer is option c.

Step-by-step explanation:

Goods are physical tangible products that can be seen, felt and touched. For instance, durable goods such as electronics and furniture, non-durable goods such as food, clothing, etc.

While services are non-tangible products that can't be seen, felt or touched. For instance, tourism and hospitality, health services, etc.

Consumers evaluate both goods and services differently. This is because both have a lot of differences. Most importantly, unlike services, consumers can touch and see goods before purchasing. But this is not the case with services since they are not tangible.