Usually, consumers do not see value in the future of gasoline costs when choosing automobiles and other equivalent products. Usually, consumers tend to choose products that not attentive on auxiliary costs. For instance, eBay consumers are not elastic to shipping and handling charges than those that mentioned in the purchase costs.
Product costs like those of gasoline are not salient to automobile consumers when choosing between the automobiles other fuel companies. This is because of mis-optimization over other large expenditures