Question

With respect to the roles in the family decision-making process, the individual who performs the physical act of buying the product is called the

a) decision maker.
b) influencer.
c) purchasing agent.
d) gatekeeper.
e) consumer.

Answer 1

The individual in a family who is responsible for the physical act of buying a product is known as the purchasing agent, distinct from other family decision-making roles such as the decision maker, influencer, gatekeeper, and consumer.

Step-by-step explanation:

In the context of family decision-making roles, the individual who performs the physical act of buying the product is referred to as the purchasing agent. This role specifically involves the transactional aspect of the decision-making process, which is the act of purchasing itself. This is different from the decision maker, who makes the final decision on whether or not to buy, the influencer, who affects the decision with their opinions, the gatekeeper, who controls information or access to products, and finally the consumer, who ultimately uses the product.

Answer 2

Answer: B Influencer

Explanation: The family without a doubt is a major influence on the consumer behaviour of its members. There are many examples of how the family influences the consumption behaviour of its members.

The importance of the family or household unit in consumer behavior arises for two reasons:

1. Many products are purchased by a family unit.

2. Individuals’ buying decisions may be heavily influenced by other family members.

How families or households make purchase decisions depends on the roles of the various family members in the purchase, consumption, and influence of products. Regardless of how many family members are present when items are being purchased, the other family members play an important role in the purchase.