Answer:
B. serve as yardsticks for gauging the appropriateness of particular actions, decisions and behaviors.
Step-by-step explanation:
Every company establishes some standard ethics and values to be followed, in general routine and behavior. These standards not only provide for the practices to be followed but, helps in evaluation of different business transactions and behavior.
It clearly sets some parameters to be maintained and meet for the betterment of performance of business.
It helps in addressing a general gesture, whether ethical or not in the context of values and code of ethics.